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Humans are constantly perceiving visual and auditory stimuli. Sometimes our perception of these stimuli occurs consciously ,we are aware of a stimulus and know that we are perceiving it. But our perception of a stimulus can also occur without our awareness: an image might appear and disappear before our eyes too quickly for us to notice that we saw it, or a sound might be too faint for us to realize that we heard it. This phenomenon – the perception of a stimulus just below the threshold of conscious awareness – is called subliminal perception. Experiments have shown that subliminally perceived stimuli can influence people’s thoughts and attitudes.