diff --git a/src/utils/Analytics.js b/src/utils/Analytics.js
index 090f292d..f0874586 100644
--- a/src/utils/Analytics.js
+++ b/src/utils/Analytics.js
@@ -1,5 +1,6 @@
 const uuid = require('uuid')
 const nodeFetch = require('node-fetch')
+const { URLSearchParams } = require('url')
 
 class Analytics {
     constructor({ user, repo, owner, apiKey, log, funnelId }) {
@@ -26,27 +27,26 @@ class Analytics {
             },
         }
 
-        const payload = {
-            api_key: this.apiKey,
-            event: [
-                // TODO batch up to 10 events at a time
-                event,
-            ],
-        }
+        const events = [
+            // TODO batch up to 10 events at a time
+            event,
+        ]
 
         const log = this.log
 
+        const params = new URLSearchParams()
+        params.append('api_key', this.apiKey)
+        params.append('event', JSON.stringify(events))
+
         const newEventPromise = nodeFetch('https://api.amplitude.com/httpapi', {
-            method: 'post',
-            body: JSON.stringify(payload),
-            headers: { 'Content-Type': 'application/json' },
+            method: 'POST',
+            body: params,
             timeout: 5000,
             redirect: 'error',
             follow: 0,
         })
             .then(response => {
                 if (!response.ok) {
-                    // TODO: error handling
                     log.error(response)
                 }
                 return response
diff --git a/test/utils/__snapshots__/Analytics.test.js.snap b/test/utils/__snapshots__/Analytics.test.js.snap
index 8bbeb932..06b8d68e 100644
--- a/test/utils/__snapshots__/Analytics.test.js.snap
+++ b/test/utils/__snapshots__/Analytics.test.js.snap
@@ -3,18 +3,6 @@
 exports[`Analytics Analytics 1`] = `
 Object {
   "api_key": "mock api key",
-  "event": Array [
-    Object {
-      "event_properties": Object {
-        "funnel_id": "mockFunnelId",
-      },
-      "event_type": "my-event",
-      "user_id": "mockusername",
-      "user_properties": Object {
-        "owner": "all-contributors",
-        "repo": "all-contributors-bot",
-      },
-    },
-  ],
+  "event": "[{\\"user_id\\":\\"mockusername\\",\\"event_type\\":\\"my-event\\",\\"user_properties\\":{\\"repo\\":\\"all-contributors-bot\\",\\"owner\\":\\"all-contributors\\"},\\"event_properties\\":{\\"funnel_id\\":\\"mockFunnelId\\"}}]",
 }
 `;