From 21d5d2e53a4abafcab3b237dfa130d4a58e840de Mon Sep 17 00:00:00 2001 From: Charlene D'Costa Date: Tue, 19 Nov 2024 16:54:50 -0500 Subject: [PATCH] Update README.md --- README.md | 14 ++++++++------ 1 file changed, 8 insertions(+), 6 deletions(-) diff --git a/README.md b/README.md index c2c96dd..a928fdd 100644 --- a/README.md +++ b/README.md @@ -29,7 +29,9 @@ Design a dashboard to:
Reporting the results of the analysis and providing recommendations to address the business problem. -## Customer Account Information +
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Customer Account Information ### Tenure vs. Churn - New customers (0-5 years of tenure) show the highest churn rates. Nearly half of these customers have churned. @@ -55,7 +57,7 @@ Design a dashboard to: - Customers using electronic cheques have the highest churn rate, significantly higher than other payment methods. **Recommendations** -- **Simplify and Improve Payment Experience:** Ensure that all payment methods are easy to use and hassle-free. Address any common issues faced by cheque users, such as delays or processing problems, and offer convenient alternatives like digital wallets or automatic payments to enhance customer satisfaction and retention.| +- **Simplify and Improve Payment Experience:** Ensure that all payment methods are easy to use and hassle-free. Address any common issues faced by cheque users, such as delays or processing problems, and offer convenient alternatives like digital wallets or automatic payments to enhance customer satisfaction and retention. ### Total Charges / Monthly Charges vs. Churn - Customers with higher monthly charges (around $80 and above) who have been with the company for a shorter period (indicated by low total charges) show a higher concentration of churn. These are likely month-to-month customers, who tend to churn at higher rates, as indicated by the Contract Type vs. Churn visualization. @@ -63,9 +65,9 @@ Design a dashboard to: **Recommendations** - **Implement Gradual Pricing Increases to Reduce Early Churn:** Keep initial costs low for new customers and gradually increase charges over time to recoup the return on investment (ROI). -
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-## Customer Demographics +
Customer Demographics ### Senior Citizen vs. Churn - Senior citizens have a higher churn rate than non-seniors. @@ -87,9 +89,9 @@ Design a dashboard to: **Recommendations** - **Develop Family-Oriented Service Plans:** To encourage more long-term commitments, consider introducing or promoting family-oriented service plans. -
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-## Services Subscribed +
Services Subscribed ### Tech Support vs. Churn - Customers without tech support have the highest churn rate, with 1,446 out of 3,473 customers churning.