diff --git a/zigpy/quirks/v2/__init__.py b/zigpy/quirks/v2/__init__.py
index bd8e5388d..7237f6019 100644
--- a/zigpy/quirks/v2/__init__.py
+++ b/zigpy/quirks/v2/__init__.py
@@ -274,9 +274,8 @@ def _validate(self) -> None:
             and self.translation_key is None
             and self.fallback_name is None
         ):
-            _LOGGER.warning(
-                "Entity %s must have a `translation_key` (preferable) or `fallback_name`",
-                self,
+            raise ValueError(
+                f"Entity {self} must have a `translation_key` (preferable) or `fallback_name`"
             )