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customer_data_integration.htm
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<html>
<head>
<title>Customer Data Integration</title>
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<td ALIGN=left background="images/nav_bg.jpg" height="32" width="10%"><PRE><FONT COLOR=yellow coloUUUr="#FFFFFF" FACE=Verdana SIZE=2>Customer Data Integration </font></td>
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<td width="61"> </td>
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<td colspan="3" width="100%" align="right" class="header1">Customer Data Integration
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<LI><p class="small"><B>Customer Data Integration (CDI)</B> is an essential part of a succssful CRM implementation.</p>
<LI><p class="small">Without it, it is impossible to establish a 'Single View of the Customer' and very difficult to obtain any useful metrics from your CRM System.
<LI><p class="small">CDI is the first step in <B>a Strategy for Customer Data Management</B>.
This will typically start with CDI and then progress to Customer Demographics, Profiling, identification of Good and Bad Customers,
Propensity Analysis, Loyalty Retention and so on.
</p>
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<td colspan="3" width="100%" align="right" class="header1">Some Useful Links<img src="images/spacer.gif" width="5" height="1">
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<td width="25"> </td>
<td colspan="3">
<table width="100%" border=0 cellspacing="3" cellpadding="3" bgcolor="#3399CC">
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<td class="cell" ALIGN=middle><B>CATEGORY</B></td>
<td class="cell" ALIGN=middle><B>NAME</B></td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Book</td>
<td class="cell">
<A HREF="http://www.amazon.com/Customer-Data-Integration-Reaching-Institute/dp/0471916978/sr=1-9/qid=1170016103/ref=sr_1_9/104-7402162-5072750?ie=UTF8&s=books" TARGET=_NEW><FONT COLOR=blue SIZE=2>CDI - Reaching a Single Version of the Truth</A> (from SAS)</FONT></A>
Rates 5 Stars from 18 Reviews on Amazon.
</td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Industry Watcher</td>
<td class="cell"><A HREF="http://www.the-cdi-institute.com/" TARGET=_NEW><FONT COLOR=blue SIZE=2>The CDI Institute</FONT></A></td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Industry Watcher</td>
<td class="cell"><A HREF="http://www.gartner.com/" TARGET=_NEW><FONT COLOR=blue SIZE=2>Gartner</FONT></A></td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Vendor</td>
<td class="cell"><A HREF="http://www.dataflux.com/Implementations/CDI.asp" TARGET=_NEW><FONT COLOR=blue SIZE=2>
DataFlux</A> - a major player in Data Integration</td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Vendor</td>
<td class="cell"><A HREF="http://www.dunnhumby.com/" TARGET=_NEW><FONT COLOR=blue SIZE=2>
Dunn Humby</A> - consultants in Customer Segmentation & Loyalty Retention Schemes.</td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Vendor</td>
<td class="cell"><A HREF="http://www.dwl.com/core-cdi/" TARGET=_NEW><FONT COLOR=blue SIZE=2>DWL (acquired by IBM)</FONT></A></td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Vendor</td>
<td class="cell"><A HREF="http://www.initiatesystems.com/" TARGET=_NEW><FONT COLOR=blue SIZE=2>Initiate</FONT></A></td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Vendor</td>
<td class="cell"><A HREF="http://www.purisma.com/" TARGET=_NEW><FONT COLOR=blue SIZE=2>Purisma</FONT></A></td>
</tr>
</table>
<table width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#3399CC">
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