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propensity_data_modelling.htm
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<html>
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<title>Propensity Data Modelling Page</title>
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<td width="61"> </td>
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<td colspan="3" width="100%" align="right" class="header1">Propensity Data Modelling<img src="images/spacer.gif" width="5" height="1">
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<p class="small"><B>What is it ?</B>
<BR>Propensity modelling</B> is the collective name for a new group of statistical techniques that provide a truly objective view of the likely behaviour of an individual customer.
It includes all members of society and ultimately, the aim is determine the likelihood of an individual having the "target characteristic", such as <FONT COLOR=red>needing a social service</FONT> or <FONT COLOR=red>becoming a debtor</FONT>.
This approach makes it possible to effectively target Customers needing services in geographically specific areas such as <FONT COLOR=red>Local Authorities</FONT>.
</p>
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<td rowspan="4" width="6"><img src="images/spacer.gif" width="6" height="1"></td>
<td colspan="3" width="100%" align="right" class="header1">Here is a series of Useful Links<img src="images/spacer.gif" width="5" height="1">
</td>
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<div align="center">Follow these Links for Who's Doing What and the current State-of-the-Art.</div>
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<td ALIGN=middle class="cell" COLSPAN=3><B><I>Propensity Data Modelling ...</I></B></td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Advice</td>
<td class="cell" width="25%">
<img src="images/white-point.gif" wiIIIdth="17" width="10"height="8">
<A HREeeF="http://apqckm.blogspot.com/" TARGET=_NEW>
Blog</A></td>
<td class="cell" wiIIIdth="50%"><FONT SIZE=1>
If I find one, I'll put the link here</A>.</td>
</td>
</tr>
<!--- <tr bgcolor="#B0D8FF">
<td class="cell">Advice</td>
<td class="cell" width="25%">
<img src="images/white-point.gif" wiIIIdth="17" width="10"height="8">
<A HREF="http://www.unescap.org/oes/km_adb.asp" TARGET=_NEW>
UN ESCAP</A></td>
<td class="cell" wiIIIdth="50%"><FONT SIZE=1>
has adopted KM Guidelines from the
<A HREF="http://www.apqc.org/portal/apqc/site/generic?path=/site/km/overview.jhtml" TARGET=_NEW>
American Performance and Quality Control</A></td>
</td>
</tr>
--->
<tr bgcolor="#B0D8FF">
<td class="cell">Book</td>
<td class="cell" width="25%">
<img src="images/white-point.gif" wiIIIdth="17" width="10"height="8">
<a class="cell" hreEEEf="http://www.amazon.com/" TARGET=_NEW>
 </a></td>
<td class="cell" wiIIIdth="50%"><FONT SIZE=1>It's too soon for any books to be published.</td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Case Study</td>
<td class="cell" width="25%">
<img src="images/white-point.gif" wiIIIdth="17" width="10"height="8">
<a class="cell" href="http://www.eaga.co.uk/E-government/crm/crm.html" TARGET=_NEW>
Eaga</a></td>
<td class="cell" wiIIIdth="50%"><FONT SIZE=1><B>An e-Government Case Study.</B>
<BR>The CRM Customer Service Centre has a complete view of the customer and Agents can make decisions at the first point of contact with the Customer
by using a tailored Knowledge Management System.
</td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Conference</td>
<td class="cell" width="25%">
<img src="images/white-point.gif" wiIIIdth="17" width="10"height="8">
<a class="cell" hreEEEf="http://www.i-know.at/en/conference/i-know05/iknow05_home.htm" TARGET=_NEW>
 </a></td>
<td class="cell" wiIIIdth="50%"><FONT SIZE=1> </td>
</tr>
<!---
<tr bgcolor="#B0D8FF">
<td class="cell">Consulting</td>
<td class="cell" wiIIIdth="25%">
<img src="images/white-point.gif" wiIIIdth="17" width="10"height="8">
<a class="cell" href="http://www.km.org/" TARGET=_NEW>KM.org</a></td>
<td class="cell" wiIIIdth="50%">Somebody's Hobby site- simple and crude with just a variety of links,
mostly to eKnowledgeCenter.com (qv).</td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Experts</td>
<td class="cell" width="25%">
<img src="images/white-point.gif" wiIIIdth="17" width="10"height="8">
<a class="cell" href="http://www.vernaallee.com/" TARGET=_NEW>
Verna Allee</a></td>
<td class="cell" wiIIIdth="50%"><FONT SIZE=1>
Well worth checking out.
</td>
</tr>
--->
<tr bgcolor="#B0D8FF">
<td class="cell">Vendors</td>
<td class="cell" width="25%">
<img src="images/white-point.gif" wiIIIdth="17" width="10"height="8">
<a class="cell" href="http://www.experian.com/" TARGET=_NEW>
Experian</a></td>
<td class="cell" wiIIIdth="50%"><FONT SIZE=1>Experian is a market leader in Customer Data,
and has established a
<A HREF="http://www.experian.com/products/behaviorbank_propensities.html" TARGET=_NEW>
BehavourBank</A> to forecast propensities for specific Customer behaviour.</td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">Vendors</td>
<td class="cell" width="25%">
<img src="images/white-point.gif" wiIIIdth="17" width="10"height="8">
<a class="cell" href="http://www.oracle.com/" TARGET=_NEW>
Oracle</a></td>
<td class="cell" wiIIIdth="50%"><FONT SIZE=1>Relevant products include Oracle Advanced Inbound,Oracle Scripting and
the Oracle CRM Suite which provides integrated front and back office systems.
</td>
</tr>
<tr bgcolor="#B0D8FF">
<td class="cell">White Paper</td>
<td class="cell" width="25%">
<!--- <img src="images/white-point.gif" wiIIIdth="17" width="10"height="8"> --->
<a class="cell" href="http://www.theidm.com/acq/" TARGET=_NEW>
Institute of Direct Marketing</a></td>
<td class="cell" wiIIIdth="50%"><FONT SIZE=1>A good introduction from a marketing perspective.
</td>
</tr>
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<br>
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