Google Ads Customer Match User Id

Description

Creates (if needed) and sends user ids to a Google Ads customer match audience.

Selector

ADS_CUSTOMER_MATCH_USER_ID_UPLOAD

Requirements

• Google Ads API token configured as a scheduler parameter (developer_token: XXXXXX)
• Google Ads API Enabled in Google Cloud.

Expected Schema

Column name	Type	Description	Requirement
user_id	STRING	Google AdsUser Id identifier	required

Metadata

• Metadata 1: audience list name (if it does not exist, it will be automatically created)
• Metadata 2: ADD or REMOVE or REPLACE, if ADD, it will append the entries to the audience, if REMOVE, it will exclude them from the audience, if REPLACE, the audience will be erased before adding the entries into the audience
• Metadata 3: Can be left empty

Additional information

The field user_id must match the user_id received in the remarketing Ads Tag. It's not the same user_id used in Google Analytics tags.