diff --git a/CHANGELOG.md b/CHANGELOG.md
index 92cf27d91e..ec01a2cc37 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,6 @@
 ### HEAD
 
+* Update to Google Universal Analytics ([#1347](https://github.com/h5bp/html5-boilerplate/issues/1347)).
 * Update to jQuery 1.10.0.
 * Update to Normalize.css 1.1.2.
 
diff --git a/index.html b/index.html
index 10375e3db9..9fceb12982 100644
--- a/index.html
+++ b/index.html
@@ -31,10 +31,12 @@
 
         <!-- Google Analytics: change UA-XXXXX-X to be your site's ID. -->
         <script>
-            var _gaq=[['_setAccount','UA-XXXXX-X'],['_trackPageview']];
-            (function(d,t){var g=d.createElement(t),s=d.getElementsByTagName(t)[0];
-            g.src='//www.google-analytics.com/ga.js';
-            s.parentNode.insertBefore(g,s)}(document,'script'));
+            (function(b,o,i,l,e,r){b.GoogleAnalyticsObject=l;b[l]||(b[l]=
+            function(){(b[l].q=b[l].q||[]).push(arguments)});b[l].l=+new Date;
+            e=o.createElement(i);r=o.getElementsByTagName(i)[0];
+            e.src='//www.google-analytics.com/analytics.js';
+            r.parentNode.insertBefore(e,r)}(window,document,'script','ga'));
+            ga('create','UA-XXXXX-X');ga('send','pageview');
         </script>
     </body>
 </html>