diff --git a/bldr.env.sample b/bldr.env.sample
index dd60428..ad97c7d 100644
--- a/bldr.env.sample
+++ b/bldr.env.sample
@@ -5,4 +5,5 @@ export GITHUB_API_URL=https://api.github.com
 export GITHUB_WEB_URL=https://github.com
 export GITHUB_CLIENT_ID=Iv1.04b78696442708f6
 export GITHUB_CLIENT_SECRET=b4acf029896e9c7fb6613390124e8ae3c35889aa
-export GITHUB_APP_ID=8053
\ No newline at end of file
+export GITHUB_APP_ID=8053
+export BLDR_CHANNEL=stable
\ No newline at end of file
diff --git a/scripts/provision.sh b/scripts/provision.sh
index 3d7fe77..0ec5014 100755
--- a/scripts/provision.sh
+++ b/scripts/provision.sh
@@ -348,27 +348,27 @@ EOT
 }
 
 start-api() {
-  hab svc load habitat/builder-api --bind router:builder-router.default --force
+  hab svc load habitat/builder-api --bind router:builder-router.default --channel "${BLDR_CHANNEL}" --force
 }
 
 start-api-proxy() {
-  hab svc load habitat/builder-api-proxy --bind http:builder-api.default --force
+  hab svc load habitat/builder-api-proxy --bind http:builder-api.default --channel "${BLDR_CHANNEL}" --force
 }
 
 start-datastore() {
-  hab svc load habitat/builder-datastore --force
+  hab svc load habitat/builder-datastore --channel "${BLDR_CHANNEL}" --force
 }
 
 start-originsrv() {
-  hab svc load habitat/builder-originsrv --bind router:builder-router.default --bind datastore:builder-datastore.default --force
+  hab svc load habitat/builder-originsrv --bind router:builder-router.default --bind datastore:builder-datastore.default --channel "${BLDR_CHANNEL}" --force
 }
 
 start-router() {
-  hab svc load habitat/builder-router --force
+  hab svc load habitat/builder-router --channel "${BLDR_CHANNEL}" --force
 }
 
 start-sessionsrv() {
-  hab svc load habitat/builder-sessionsrv --bind router:builder-router.default --bind datastore:builder-datastore.default --force
+  hab svc load habitat/builder-sessionsrv --bind router:builder-router.default --bind datastore:builder-datastore.default --channel "${BLDR_CHANNEL}" --force
 }
 
 generate_bldr_keys() {