diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md
index 782cf7be..fec8e582 100644
--- a/.github/PULL_REQUEST_TEMPLATE.md
+++ b/.github/PULL_REQUEST_TEMPLATE.md
@@ -13,7 +13,7 @@ But please read our [contribution guide](https://github.com/hynek/structlog/blob
 If an item doesn't apply to your pull request, **check it anyway** to make it apparent that there's nothing left to do.
 -->
 
-- [ ] Do **not** open pull requests from your main branch, but **use a separate branch instead**.
+- [ ] Do **not** open pull requests from your main branch – **use a separate branch**!
 
   There's a ton of footguns waiting if you don't heed this warning. You can still go back to your project, create a branch from your main branch, push it, and open the pull request from the new branch.