diff --git a/demo-inveniordm/README.rst b/demo-inveniordm/README.md
similarity index 51%
rename from demo-inveniordm/README.rst
rename to demo-inveniordm/README.md
index cdd38dc..e8fcefd 100644
--- a/demo-inveniordm/README.rst
+++ b/demo-inveniordm/README.md
@@ -1,26 +1,12 @@
-======================
- InvenioRDM Demo Site
-======================
+# InvenioRDM Demo Site
 
-.. image:: https://img.shields.io/travis/inveniosoftware/demo-inveniordm.svg
-        :target: https://travis-ci.org/inveniosoftware/demo-inveniordm
-
-.. image:: https://img.shields.io/coveralls/inveniosoftware/demo-inveniordm.svg
-        :target: https://coveralls.io/r/inveniosoftware/demo-inveniordm
-
-.. image:: https://img.shields.io/github/license/inveniosoftware/demo-inveniordm.svg
-        :target: https://github.com/inveniosoftware/demo-inveniordm/blob/master/LICENSE
-
-InvenioRDM Demo Instance
-
-Further documentation is available on
-http://inveniordm.docs.cern.ch
+Further documentation is available at <http://inveniordm.docs.cern.ch>.
 
 ## Development
 
 To setup the instance locally:
 
-```
+```shell
 pip install invenio-cli
 invenio-cli check-requirements --development
 invenio-cli install