diff --git a/Kickstarter-iOS/ViewModels/AppDelegateViewModel.swift b/Kickstarter-iOS/ViewModels/AppDelegateViewModel.swift
index 586953faae..ef1497e9d7 100644
--- a/Kickstarter-iOS/ViewModels/AppDelegateViewModel.swift
+++ b/Kickstarter-iOS/ViewModels/AppDelegateViewModel.swift
@@ -340,8 +340,13 @@ public final class AppDelegateViewModel: AppDelegateViewModelType, AppDelegateVi
       )
       .skipNil()
 
+    self.goToLandingPage = self.applicationLaunchOptionsProperty.signal.ignoreValues()
+      .takeWhen(self.didUpdateOptimizelyClientProperty.signal.ignoreValues())
+      .filter(shouldGoToLandingPage)
+
     let deepLink = deeplinkActivated
       .filter { _ in shouldGoToLandingPage() == false }
+      .take(until: self.goToLandingPage)
 
     self.findRedirectUrl = deepLinkUrl
       .filter { Navigation.match($0) == .emailClick }
@@ -378,10 +383,6 @@ public final class AppDelegateViewModel: AppDelegateViewModelType, AppDelegateVi
       .filter { $0 == .tab(.search) }
       .ignoreValues()
 
-    self.goToLandingPage = self.applicationLaunchOptionsProperty.signal.ignoreValues()
-      .takeWhen(self.didUpdateOptimizelyClientProperty.signal.ignoreValues())
-      .filter(shouldGoToLandingPage)
-
     self.goToLogin = deepLink
       .filter { $0 == .tab(.login) }
       .ignoreValues()
diff --git a/Kickstarter-iOS/ViewModels/AppDelegateViewModelTests.swift b/Kickstarter-iOS/ViewModels/AppDelegateViewModelTests.swift
index 9ed7a792f1..8aabc1cc27 100644
--- a/Kickstarter-iOS/ViewModels/AppDelegateViewModelTests.swift
+++ b/Kickstarter-iOS/ViewModels/AppDelegateViewModelTests.swift
@@ -2348,6 +2348,33 @@ final class AppDelegateViewModelTests: TestCase {
       self.goToLandingPage.assertDidNotEmitValue()
     }
   }
+
+  func testDeeplink_DoesNotActivateIf_GoToLandingPageEmits() {
+    let optimizelyClient = MockOptimizelyClient()
+      |> \.experiments .~
+      [OptimizelyExperiment.Key.nativeOnboarding.rawValue: OptimizelyExperiment.Variant.variant1.rawValue]
+
+    let userDefaults = MockKeyValueStore()
+      |> \.hasSeenLandingPage .~ false
+
+    withEnvironment(currentUser: nil, optimizelyClient: optimizelyClient, userDefaults: userDefaults) {
+      self.goToLandingPage.assertDidNotEmitValue()
+
+      self.vm.inputs.applicationDidFinishLaunching(application: UIApplication.shared, launchOptions: nil)
+      self.vm.inputs.didUpdateOptimizelyClient(MockOptimizelyClient())
+
+      _ = self.vm.inputs.applicationOpenUrl(
+        application: UIApplication.shared,
+        url: URL(
+          string: "https://www.kickstarter.com/projects/chelsea-punk/chelsea-punk-band-the-final-album"
+        )!,
+        options: [:]
+      )
+
+      self.presentViewController.assertDidNotEmitValue()
+      self.goToLandingPage.assertValueCount(1)
+    }
+  }
 }
 
 private func qualtricsProps() -> [String: String] {