diff --git a/frontend/src/utils.js b/frontend/src/utils.js
index c20e6eed2..89c351381 100644
--- a/frontend/src/utils.js
+++ b/frontend/src/utils.js
@@ -103,6 +103,8 @@ export default class Utils {
   // https://stackoverflow.com/a/12034334
   escapeHTML = (html) => html.replace(/[&<>"'`=/]/g, (s) => htmlEntities[s]);
 
+  titleCase = (str) => str[0].toUpperCase() + str.substr(1).toLowerCase();
+
   // UI shortcuts.
   confirm = (msg, onConfirm, onCancel) => {
     Dialog.confirm({
diff --git a/frontend/src/views/SubscriberForm.vue b/frontend/src/views/SubscriberForm.vue
index 372bcdd2c..f0a87cda7 100644
--- a/frontend/src/views/SubscriberForm.vue
+++ b/frontend/src/views/SubscriberForm.vue
@@ -165,6 +165,18 @@ export default Vue.extend({
     },
 
     onSubmit() {
+      // If there is no name, auto-generate one from the e-mail.
+      if (!this.form.name) {
+        let name = '';
+        [name] = this.form.email.toLowerCase().split('@');
+
+        if (name.includes('.')) {
+          this.form.name = name.split('.').map((c) => this.$utils.titleCase(c)).join(' ');
+        } else {
+          this.form.name = this.$utils.titleCase(name);
+        }
+      }
+
       if (this.isEditing) {
         this.updateSubscriber();
         return;