diff --git a/Makefile b/Makefile
index 970f5f3..c8fb281 100644
--- a/Makefile
+++ b/Makefile
@@ -28,3 +28,4 @@ CMDS=controller-manager
 include release-tools/build.make
 
 IMAGE_NAME=gcr.io/k8s-staging-sig-storage/objectstorage-controller
+IMAGE_TAGS=$(GIT_TAG)