diff --git a/CHANGELOG.md b/CHANGELOG.md
index 879c8f699b..9634fef0f9 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,6 +7,8 @@ the release.
 
 ## Unreleased
 
+* [otel-col] strip high-cardinality segments of span names
+  ([#1668](https://github.com/open-telemetry/opentelemetry-demo/pull/1668))
 * [tests] run trace based tests concurrently
   ([#1659](https://github.com/open-telemetry/opentelemetry-demo/pull/1659))
 * [accountingservice] increase memory to 120MB
diff --git a/src/otelcollector/otelcol-config.yml b/src/otelcollector/otelcol-config.yml
index 62b6b481ce..e58de595eb 100644
--- a/src/otelcollector/otelcol-config.yml
+++ b/src/otelcollector/otelcol-config.yml
@@ -49,6 +49,14 @@ exporters:
 
 processors:
   batch:
+  transform:
+    error_mode: ignore
+    trace_statements:
+      - context: span
+        statements:
+          # could be removed when https://github.com/vercel/next.js/pull/64852 is fixed upstream
+          - replace_pattern(name, "\\?.*", "")
+          - replace_match(name, "GET /api/products/*", "GET /api/products/{productId}")
 
 connectors:
   spanmetrics:
@@ -57,7 +65,7 @@ service:
   pipelines:
     traces:
       receivers: [otlp]
-      processors: [batch]
+      processors: [transform, batch]
       exporters: [otlp, debug, spanmetrics]
     metrics:
       receivers: [docker_stats, httpcheck/frontendproxy, otlp, prometheus, redis, spanmetrics]