diff --git a/activemq-client/pom.xml b/activemq-client/pom.xml
index a39051ad..bfda78f5 100644
--- a/activemq-client/pom.xml
+++ b/activemq-client/pom.xml
@@ -9,7 +9,7 @@
   <parent>
     <artifactId>zipkin-reporter-parent</artifactId>
     <groupId>io.zipkin.reporter2</groupId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/amqp-client/pom.xml b/amqp-client/pom.xml
index 2978f409..07fc24bb 100644
--- a/amqp-client/pom.xml
+++ b/amqp-client/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-sender-amqp-client</artifactId>
diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index 9b37af20..35691923 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/bom/pom.xml b/bom/pom.xml
index 11f74cec..72ddf10f 100644
--- a/bom/pom.xml
+++ b/bom/pom.xml
@@ -20,7 +20,7 @@
   <groupId>io.zipkin.reporter2</groupId>
   <artifactId>zipkin-reporter-bom</artifactId>
   <name>Zipkin Reporter BOM</name>
-  <version>3.4.3-SNAPSHOT</version>
+  <version>3.4.3</version>
   <packaging>pom</packaging>
   <description>Bill Of Materials POM for all Zipkin reporter artifacts</description>
 
@@ -51,7 +51,7 @@
     <url>https://github.com/openzipkin/zipkin-reporter-java</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>3.4.3</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/brave/pom.xml b/brave/pom.xml
index 9d80275f..898a8937 100644
--- a/brave/pom.xml
+++ b/brave/pom.xml
@@ -9,7 +9,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/core/pom.xml b/core/pom.xml
index a0bedcaa..cbe7c593 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-reporter</artifactId>
diff --git a/kafka/pom.xml b/kafka/pom.xml
index f963ff93..57cbf261 100644
--- a/kafka/pom.xml
+++ b/kafka/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-sender-kafka</artifactId>
diff --git a/libthrift/pom.xml b/libthrift/pom.xml
index 85f754f6..414c9407 100644
--- a/libthrift/pom.xml
+++ b/libthrift/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-sender-libthrift</artifactId>
diff --git a/metrics-micrometer/pom.xml b/metrics-micrometer/pom.xml
index 895ba6b4..9a493299 100644
--- a/metrics-micrometer/pom.xml
+++ b/metrics-micrometer/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-reporter-metrics-micrometer</artifactId>
diff --git a/okhttp3/pom.xml b/okhttp3/pom.xml
index 790d22d1..c3238624 100644
--- a/okhttp3/pom.xml
+++ b/okhttp3/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-sender-okhttp3</artifactId>
diff --git a/pom.xml b/pom.xml
index 1c0482c6..caf8735c 100755
--- a/pom.xml
+++ b/pom.xml
@@ -10,7 +10,7 @@
 
   <groupId>io.zipkin.reporter2</groupId>
   <artifactId>zipkin-reporter-parent</artifactId>
-  <version>3.4.3-SNAPSHOT</version>
+  <version>3.4.3</version>
   <packaging>pom</packaging>
 
   <modules>
@@ -113,7 +113,7 @@
     <url>https://github.com/openzipkin/zipkin-reporter-java</url>
     <connection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</connection>
     <developerConnection>scm:git:https://github.com/openzipkin/zipkin-reporter-java.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>3.4.3</tag>
   </scm>
 
   <!-- Developer section is needed for Maven Central, but doesn't need to include each person -->
diff --git a/spring-beans/pom.xml b/spring-beans/pom.xml
index 29f323ce..fbfa2b71 100644
--- a/spring-beans/pom.xml
+++ b/spring-beans/pom.xml
@@ -9,7 +9,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/urlconnection/pom.xml b/urlconnection/pom.xml
index 9fe3cda0..af3391a1 100644
--- a/urlconnection/pom.xml
+++ b/urlconnection/pom.xml
@@ -11,7 +11,7 @@
   <parent>
     <groupId>io.zipkin.reporter2</groupId>
     <artifactId>zipkin-reporter-parent</artifactId>
-    <version>3.4.3-SNAPSHOT</version>
+    <version>3.4.3</version>
   </parent>
 
   <artifactId>zipkin-sender-urlconnection</artifactId>