diff --git a/.travis.yml b/.travis.yml
index ab2f5f2..8c986a1 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -10,6 +10,7 @@ env:
   - DJANGO=1.7
   - DJANGO=1.8
   - DJANGO=1.9
+  - DJANGO=1.10
 install:
   - pip install -q Django==$DJANGO
 script:
@@ -25,3 +26,6 @@ matrix:
 
     - python: "2.6"
       env: DJANGO=1.9
+
+    - python: "2.6"
+      env: DJANGO=1.10
diff --git a/CHANGELOG.markdown b/CHANGELOG.markdown
index 78bda89..97872e3 100644
--- a/CHANGELOG.markdown
+++ b/CHANGELOG.markdown
@@ -1,3 +1,8 @@
+v0.3.0
+------
+
+Added support for Django 1.10 version.
+
 v0.2.3
 ------
 
diff --git a/README.markdown b/README.markdown
index d4a3462..a6de49d 100644
--- a/README.markdown
+++ b/README.markdown
@@ -1,4 +1,4 @@
-# [Django Macros URL](https://github.com/phpdude/django-macros-url/) v0.2.3 - Routing must be simple as possible
+# [Django Macros URL](https://github.com/phpdude/django-macros-url/) v0.3.0 - Routing must be simple as possible
 
 Django Macros URL makes it easy to write (and read) URL patterns in your Django applications by using macros.
 
diff --git a/macrosurl/__init__.py b/macrosurl/__init__.py
index ee3959e..8899948 100644
--- a/macrosurl/__init__.py
+++ b/macrosurl/__init__.py
@@ -1,6 +1,9 @@
 import re
+import warnings
+from distutils.version import StrictVersion
 
-VERSION = (0, 2, 3)
+VERSION = (0, 3, 0)
+DJANGO_VERSION = None
 
 _macros_library = {
     'id': r'\d+',
@@ -71,6 +74,13 @@ def __unicode__(self):
 def url(regex, view, kwargs=None, name=None, prefix=''):
     from django.conf.urls import url as baseurl
 
+    if DJANGO_VERSION is None:
+        global DJANGO_VERSION
+
+        from django import get_version
+
+        DJANGO_VERSION = get_version()
+
     # Handle include()'s in views.
     end_dollar = True
     if isinstance(view, tuple) and len(view) == 3:
@@ -81,4 +91,25 @@ def url(regex, view, kwargs=None, name=None, prefix=''):
         if hasattr(view, 'as_view') and hasattr(view.as_view, '__call__'):
             view = view.as_view()
 
-    return baseurl(MacroUrlPattern(regex, end_dollar=end_dollar), view, kwargs=kwargs, name=name, prefix=prefix)
+    if prefix:
+        warnings.warn(
+            'Support for prefix in macrosurl.url() is deprecated and '
+            'will be removed in version 0.4 (support for prefix was removed in Django 1.10). '
+            'Please update your source code.'
+            'In old Django versions prefix was used like "if prefix:view = prefix + \'.\' + view".'
+        )
+
+        view = prefix + '.' + view
+
+    if DJANGO_VERSION >= StrictVersion('1.10') and not callable(view) and not isinstance(view, (list, tuple)):
+        warnings.warn(
+            'View "%s" must be a callable in case of Django 1.10. '
+            'Macrosurl will try to load the view automatically (this behavior will be removed in version 0.4), but '
+            'please update your source code.' % view
+        )
+
+        from django.utils.module_loading import import_string
+
+        view = import_string(view)
+
+    return baseurl(MacroUrlPattern(regex, end_dollar=end_dollar), view, kwargs=kwargs, name=name)
diff --git a/tests/urls.py b/tests/urls.py
index 14460b8..8af933b 100644
--- a/tests/urls.py
+++ b/tests/urls.py
@@ -1,4 +1,8 @@
 import os
+import warnings
+
+os.environ.setdefault("DJANGO_SETTINGS_MODULE", "tests.settings")
+
 import sys
 import uuid
 
@@ -13,6 +17,9 @@
 
 
 class TestRegexCompilation(unittest.TestCase):
+    def setUp(self):
+        warnings.filterwarnings("ignore")
+
     def test_nomacro(self):
         self.assertEqual(MacroUrlPattern('^$').compiled, '^$')
         self.assertEqual(MacroUrlPattern('^news/all/$').compiled, '^news/all/$')
@@ -92,13 +99,15 @@ def test_strongurl(self):
     def test_includes_end(self):
         self.assertEqual(str(url('users/:slug', include('tests'))._regex), '^users/(?P<slug>[\\w-]+)')
         self.assertEqual(str(url('users/:slug', include('tests', namespace='1'))._regex), '^users/(?P<slug>[\\w-]+)')
-        self.assertEqual(str(url('users/:slug', 'tests')._regex), '^users/(?P<slug>[\\w-]+)$')
+        self.assertEqual(str(url('users/:slug', 'tests.views.view')._regex), '^users/(?P<slug>[\\w-]+)$')
 
 
 class TestRegexUrlResolving(unittest.TestCase):
     def setUp(self):
         self.view = 'tests.views.view'
 
+        warnings.filterwarnings("ignore")
+
     def test_id(self):
         self.assertIsNone(url('product/:id', self.view).resolve('product/test'))
         self.assertIsNotNone(url('product/:id', self.view).resolve('product/10'))
@@ -143,7 +152,7 @@ def test_date(self):
                     self.assertIsNotNone(url('news/:date', self.view).resolve('news/%s-%s-%s' % (y, m, d)))
 
     def test_uuid(self):
-        self.assertIsNone(url("invoice/:uuid", 'view').resolve('invoice/123123-123123-1231231-1231312-3-1312312-'))
+        self.assertIsNone(url("invoice/:uuid", self.view).resolve('invoice/123123-123123-1231231-1231312-3-1312312-'))
         for i in range(1, 1000):
             self.assertIsNotNone(url("invoice/:uuid", self.view).resolve('invoice/%s' % uuid.uuid4()))