diff --git a/src/Cart.php b/src/Cart.php
index ee3db50..1c433bb 100644
--- a/src/Cart.php
+++ b/src/Cart.php
@@ -62,6 +62,11 @@ public function setContext(array $context)
         $this->_context = $context;
 
         if ($this->_items) {
+            // reset context on items
+            foreach ($this->_items as $item) {
+                $item->setCartContext($context);
+            }
+
             $this->_cartModified();
         }
     }