diff --git a/app/config/sculpin_site_prod.yml b/app/config/sculpin_site_prod.yml
index 8561a18008..bc3c568773 100644
--- a/app/config/sculpin_site_prod.yml
+++ b/app/config/sculpin_site_prod.yml
@@ -1,4 +1,2 @@
 imports:
 - sculpin_site.yml
-
-google_tag_manager_id: GTM-WJKMNPS
diff --git a/source/_layouts/default.twig.html b/source/_layouts/default.twig.html
index 9c885d594a..2d892d7d26 100644
--- a/source/_layouts/default.twig.html
+++ b/source/_layouts/default.twig.html
@@ -1,6 +1,17 @@
 <!doctype html>
 <html class="no-js" lang="en">
 <head>
+    <!-- Google Tag Manager -->
+    <script>(function (w, d, s, l, i) {
+        w[l] = w[l] || [];
+        w[l].push({'gtm.start': new Date().getTime(), event: 'gtm.js'});
+        var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : '';
+        j.async = true;
+        j.src = 'https://sst.shopware.com/pmthrpcx.js?st=' + i + dl;
+        f.parentNode.insertBefore(j, f);
+    })(window, document, 'script', 'dataLayer', 'WJKMNPS');</script>
+    <!-- End Google Tag Manager -->
+
     <meta charset="utf-8">
     <meta http-equiv="X-UA-Compatible" content="IE=edge">
 
@@ -46,6 +57,12 @@
 </head>
 
 <body>
+<!-- Google Tag Manager (noscript) -->
+<noscript>
+    <iframe src="https://sst.shopware.com/ns.html?id=GTM-WJKMNPS" height="0" width="0" style="display:none;visibility:hidden"></iframe>
+</noscript>
+<!-- End Google Tag Manager (noscript) -->
+
 <div class="wrapper">
 
     <header class="header--main">
@@ -243,22 +260,5 @@ <h2>Version History</h2>
 
 {% include 'usercentrics.twig' %}
 
-{% if site.google_tag_manager_id %}
-<!-- Google Tag Manager -->
-<script type="text/plain" data-usercentrics="Google Tag Manager">(function (w, d, s, l, i) {
-    w[l] = w[l] || [];
-    w[l].push({
-        'gtm.start': new Date().getTime(), event: 'gtm.js'
-    });
-    var f = d.getElementsByTagName(s)[0],
-            j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : '';
-    j.async = true;
-    j.src =
-            '//www.googletagmanager.com/gtm.js?id=' + i + dl;
-    f.parentNode.insertBefore(j, f);
-})(window, document, 'script', 'dataLayer', '{{site.google_tag_manager_id}}');</script>
-<!-- End Google Tag Manager -->
-{% endif %}
-
 </body>
 </html>
diff --git a/source/_layouts/start.twig.html b/source/_layouts/start.twig.html
index bd5ccde62a..1b84eff5df 100644
--- a/source/_layouts/start.twig.html
+++ b/source/_layouts/start.twig.html
@@ -1,6 +1,17 @@
 <!doctype html>
 <html class="no-js" lang="en">
 <head>
+    <!-- Google Tag Manager -->
+    <script>(function (w, d, s, l, i) {
+        w[l] = w[l] || [];
+        w[l].push({'gtm.start': new Date().getTime(), event: 'gtm.js'});
+        var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : '';
+        j.async = true;
+        j.src = 'https://sst.shopware.com/pmthrpcx.js?st=' + i + dl;
+        f.parentNode.insertBefore(j, f);
+    })(window, document, 'script', 'dataLayer', 'WJKMNPS');</script>
+    <!-- End Google Tag Manager -->
+
     <meta charset="utf-8">
     <meta http-equiv="X-UA-Compatible" content="IE=edge">
 
@@ -44,6 +55,12 @@
 </head>
 
 <body>
+<!-- Google Tag Manager (noscript) -->
+<noscript>
+    <iframe src="https://sst.shopware.com/ns.html?id=GTM-WJKMNPS" height="0" width="0" style="display:none;visibility:hidden"></iframe>
+</noscript>
+<!-- End Google Tag Manager (noscript) -->
+
 <div class="wrapper">
 
     <header class="header--main">
@@ -347,22 +364,5 @@ <h3>Latest changes</h3>
 
 {% include 'usercentrics.twig' %}
 
-{% if site.google_tag_manager_id %}
-<!-- Google Tag Manager -->
-<script type="text/plain" data-usercentrics="Google Tag Manager">(function (w, d, s, l, i) {
-    w[l] = w[l] || [];
-    w[l].push({
-        'gtm.start': new Date().getTime(), event: 'gtm.js'
-    });
-    var f = d.getElementsByTagName(s)[0],
-        j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : '';
-    j.async = true;
-    j.src =
-        '//www.googletagmanager.com/gtm.js?id=' + i + dl;
-    f.parentNode.insertBefore(j, f);
-})(window, document, 'script', 'dataLayer', '{{site.google_tag_manager_id}}');</script>
-<!-- End Google Tag Manager -->
-{% endif %}
-
 </body>
 </html>
