diff --git a/picasso-pollexor/pom.xml b/picasso-pollexor/pom.xml
index 311ab2b836..7125e6f28b 100644
--- a/picasso-pollexor/pom.xml
+++ b/picasso-pollexor/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.picasso</groupId>
     <artifactId>picasso-parent</artifactId>
-    <version>2.3.4-SNAPSHOT</version>
+    <version>2.3.4</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/picasso-sample/pom.xml b/picasso-sample/pom.xml
index c28a2283e6..d2ce6ed21c 100644
--- a/picasso-sample/pom.xml
+++ b/picasso-sample/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.picasso</groupId>
     <artifactId>picasso-parent</artifactId>
-    <version>2.3.4-SNAPSHOT</version>
+    <version>2.3.4</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/picasso/pom.xml b/picasso/pom.xml
index 87869a3ff5..720223c780 100644
--- a/picasso/pom.xml
+++ b/picasso/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.picasso</groupId>
     <artifactId>picasso-parent</artifactId>
-    <version>2.3.4-SNAPSHOT</version>
+    <version>2.3.4</version>
     <relativePath>../pom.xml</relativePath>
   </parent>
 
diff --git a/pom.xml b/pom.xml
index c22f2a4baa..f56ace7413 100644
--- a/pom.xml
+++ b/pom.xml
@@ -11,7 +11,7 @@
 
   <groupId>com.squareup.picasso</groupId>
   <artifactId>picasso-parent</artifactId>
-  <version>2.3.4-SNAPSHOT</version>
+  <version>2.3.4</version>
   <packaging>pom</packaging>
 
   <name>Picasso (Parent)</name>
@@ -23,7 +23,7 @@
     <url>http://github.com/square/picasso/</url>
     <connection>scm:git:git://github.com/square/picasso.git</connection>
     <developerConnection>scm:git:ssh://git@github.com/square/picasso.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>picasso-parent-2.3.4</tag>
   </scm>
 
   <issueManagement>