FitBit Tracker Data Analysis

In this, I have analyzed the FitBit Traceker Data generated by the FitBit smart device to gain insight into how consumers are using their smart devices and how can they improve it.

Here are the Insights/Recommendations I have made :-

1. Majority of the participants didn't track their weight this can be due to manually inputing the data everyday. It may be appealing to users if Bellabeat offered auto tracking for their weight to make the process easier.

2. Average daily steps are 6385 which is less for having healthy benefit, around 8000 steps per day is considered healthy. Bellabeat may encourage/promote people to walk and exercise for their health.

3. Adding more catagoies to track the calories burn would help people to understand their lifestyle.

4. The average sedentary minutes are 936.9 minutes (15.6 hrs). Adding reminder to stand and move by notification or vibration would improve the overall user experience.