Update README.md

README.md

@@ -1,7 +1,7 @@
 This data analysis is based on a dataset sourced from the UCI archives. I categorized the products sold into various groups and conducted detailed analyses, including RFM Analysis, Cohort Analysis, and Sales Forecasting. 
 Below are the key findings:
 
---Basic Analysis:
+-- Basic Analysis:
 Total Revenue (Dec 2010 - Dec 2011): $8,278,519
 Average Order Value (AOV): $392,732
 Top Selling Product: PAPER CRAFT, LITTLE BIRDIE from the stationery category
@@ -35,14 +35,14 @@ Key Insights:
 Customer Distribution: 59% are medium-risk, 39% are low-risk, and 2% are high-risk.
 Action Plan: Re-engage high-risk customers, focus on retaining medium-risk customers, and reward low-risk customers.
 
- --Cohort Analysis:
+ -- Cohort Analysis:
 Dec 2010 Cohort: Started with 28,013, dropping to 3,537 by month 13. Retention fluctuated but ended at 16%.
 Jan 2011 Cohort: Began with 12,050, dropping sharply after a peak at 120%.
 Feb-May 2011 Cohorts: Show smaller counts with varying retention rates, peaking at 183% (May) before declining.
 Late 2011 Cohorts: Smaller sizes, with sharp declines in retention.
 Observation: Early cohorts show better retention, while later cohorts see sharp drops, indicating a need for improved retention strategies.
 
---Revenue and Forecast:
+-- Revenue and Forecast:
 2011 Actual Revenue: Peaks in September, October, and November with significant fluctuations.
 2012 Forecast:
 Linear: Steady increase from $382K in January to $998K in December.