IC: blocking main function of gmarket.co.kr

[karlkkh]

URL

gmarket.co.kr

FILTERS

www.gmarket.co.kr##.section__main-inner > .box__promotion .box__item > *

Browser

Google Chrome

Operating System

Microsoft Windows 11

Ad-Blocker

uBlock Origin

Comment

Below filter blocks discount/event information of the website which should not be considered as an ad.
www.gmarket.co.kr##.section__main-inner > .box__promotion .box__item > *

[karlkkh]

[piquark6046]

The part is defined as an advertisement of Gmarket.
https://doc.gmarket.co.kr/esm/ad/da/%EC%A7%80%EB%A7%88%EC%BC%93_%ED%86%B5%ED%95%A9%EC%BB%A4%EB%A8%B8%EC%8A%A4%EA%B4%91%EA%B3%A0_%EC%83%81%ED%92%88%EC%86%8C%EA%B0%9C%EC%84%9C.pdf

[karlkkh]

Only boxes that have the small "AD" box are ads. The pdf you included does not mean the whole section is for ads. You can easily indentify which are ads and which are not.

[piquark6046]

Only boxes that have the small "AD" box are ads.

Disagree. Then, why does data-ad-params attribute exist in each element and are their images loaded from ad-img.ebaykorea.com domain?

The pdf you included does not mean the whole section is for ads.

Disagree. Please check the section of the PDF file carefully.
There are no advertisement labels on the sample.

[karlkkh]

Disagree. Then, why does data-ad-params attribute exist in each element and are their images loaded from ad-img.ebaykorea.com domain?

Do you have any idea about what "data-ad-params" attribute is for? and why gmarket used "ad-img.ebaykorea.com" for those boxes? The word "ad" can be used in many ways, and I am not sure if List-KR wants to block promotion events sections of the online mall websites or just blocks all the elements that have the word "ad" regardless of its meaning.

Disagree. Please check the section of the PDF file carefully. There are no advertisement labels on the sample.

Yes. The PDF file does not show any of "ad" labels, but the real website includes them. Thus, the PDF file is not enough to decide if they are advertisements.

The reason why I raised this issue is that the boxes without "ad" labels include site internal promotion information which are not considered as "unwanted ads" for many users. It is just like preventing provision of promotion guides to visitors of a department store because it is an "ad".

[piquark6046]

Do you have any idea about what "data-ad-params" attribute is for?

Commonly, a long string data with ad keyword is used for advertisement tracking purpose (e.g., Naver PowerLink advertisement).

why gmarket used "ad-img.ebaykorea.com" for those boxes?

Literally, to categorize advertisement and non-advertisement resources.

The reason why I raised this issue is that the boxes without "ad" labels include site internal promotion information which are not considered as "unwanted ads" for many users.

Advertisement is advertisement regardless of its purpose in List-KR.

The word "ad" can be used in many ways, and I am not sure if List-KR wants to block promotion events sections of the online mall websites or just blocks all the elements that have the word "ad" regardless of its meaning.
The reason why I raised this issue is that the boxes without "ad" labels include site internal promotion information which are not considered as "unwanted ads" for many users.

???

[piquark6046]

Hmm... Please wait...

[karlkkh]

Advertisement is advertisement regardless of its purpose in List-KR.

The definition of advertisement for List-KR is defined in #512

promoting a product or service that are not related to the actual content that a visitor wants to read/use on the website.

If the section is the main purpose of visiting website for many users, then it should not be considered as an advertisement according to the definition from #512

[piquark6046]

The definition of advertisement for List-KR is defined in #512

No. Allowing them breaks List-KR policy in #512.
I discussed it in listauthorschat.slack.com.

[piquark6046]

According to your logic, this element is not a non-advertisement.

Screenshots

The element promotes a discount offer of Megabox owned by JoongAng group¹.
However, Gmarket is being operated by eBay².

Therefore, I think that filter developers should consider that the elements are advertisement not self-promotion.

Footnotes

1. https://www.joonganggroup.com/en/brand.asp ↩

2. https://www.reuters.com/article/gmarket-ebay-idUSSEO1756320090416 ↩

[karlkkh]

Gmarket is not a seller. They are a broker(통신판매중개자) based on 'Act On The Consumer Protection In Electronic Commerce(전자상거래등에서의소비자보호에관한법률)'. Since brokers do not sell items to customers directly, there's always another company who sells item.

Thus, the definition of "self-promotion" should be different with other direct selling malls(통신판매자).

Let's think about a department store. The store does not sell items directly to customers, but they provide physical location for tenants and hold promotional events. The section we are discussing is just same as a coupon book we get in the department store. All customers will think the coupon book is "self-promotion" of the store, and it will not be considered as unwanted ads.

[piquark6046]

#563 (comment)
I meant that the discount promotion is not related to a items sold on Gmarket or Gmarket's service.

All customers will think the coupon book is "self-promotion" of the store, and it will not be considered as unwanted ads.

What is the reference that the logic was come from?

[karlkkh]

I meant that the discount promotion is not related to a items sold on Gmarket or Gmarket's service.

Screenshots

It is sold on Gmarket. So, it is not breaking #512 .

What is the reference that the logic was come from?

Is there a "logic" to decide unwated ads or not? The purpose of visiting online shopping mall is to buy something cheaper there. However, if promotion events are blocked, the customer will buy the things more expensive because they will not notice there have been some coupons.

[piquark6046]

It is sold on Gmarket.

Okay. However, Not breaking #512 is a false argument because currently filter developers cannot make a rule that blocks the advertisement fit at your logic, and they are a type of advertisement.

Is there a "logic" to decide unwanted ads or not?

There is no logic to decide unwanted advertisements or not in List-KR.
I asked you why you thought All customers will think in your comment.

However, if promotion events are blocked, the customer will buy the things more expensive because they will not notice there have been some coupons.

The visitor can use a webpage on the website.
For example, you can use SuperDeal of Gmarket.

[karlkkh]

I asked you why you thought All customers will think in your comment.

Because that is the one of the reasons of visiting the department stores and online mall.

The visitor can use a webpage on the website.
For example, you can use SuperDeal of Gmarket.

Superdeal page is just another section for limited time deals. It does not show any internal promotion information.("internal" means within the same site)

[piquark6046]

It seems that it can be removed using modified JSON.parse.
I will request the enhanced feature of json-prune scriptlet.