Email: abeeralruwaitea@gmail.com
Customer churn is one of the most vital data points for businesses to track. Customer churn analysis helps you identify key stages in the customer journey where people are falling off, allowing you to pinpoint specific strategies to improve their interactions with your brand and improve brand loyalty.
Customer churn is the rate at which customers leave your company. This could be for a variety of reasons, such as switching to a competitor, canceling their subscription due to poor customer service, stopping all contact with a brand because of too few touchpoints, etc. Customer churn analysis is important for obvious reasons: lost customers mean a direct loss of revenue.
In this project, we obtaind our dataset from (https://www.kaggle.com/blastchar/telco-customer-churn)
Each row represents a customer, each column contains customer’s attributes described on the table below
The raw data contains 7043 rows (customers) and 21 columns (features)
The “Churn” column is our target
| Features | Description | Type |
|---|---|---|
| customerID | A unique ID that identifies each customer | Object |
| Gender | Whether the customer is a male or a female | Object |
| SeniorCitizen | Whether the customer is a senior citizen or not (1, 0) | int64 |
| Partner | Whether the customer has a partner or not (Yes, No) | Object |
| Dependents | Whether the customer has dependents or not (Yes, No) | Object |
| tenure | Number of months the customer has stayed with the company | int64 |
| PhoneService | Whether the customer has a phone service or not (Yes, No) | Object |
| MultipleLines | Whether the customer has multiple lines or not (Yes, No, No phone service) | Object |
| InternetService | Customer’s internet service provider (DSL, Fiber optic, No) | Object |
| OnlineSecurity | Whether the customer has online security or not (Yes, No, No internet service) | Object |
| OnlineBackup | Whether the customer has online backup or not (Yes, No, No internet service) | Object |
| DeviceProtection | Whether the customer has device protection or not (Yes, No, No internet service) | Object |
| TechSupport | Whether the customer has tech support or not (Yes, No, No internet service) | Object |
| StreamingTV | Whether the customer has streaming TV or not (Yes, No, No internet service) | Object |
| StreamingMovies | Whether the customer has streaming movies or not (Yes, No, No internet service) | Object |
| Contract | The contract term of the customer (Month-to-month, One year, Two year) | Object |
| PaperlessBilling | Whether the customer has paperless billing or not (Yes, No) | Object |
| PaymentMethod | The customer’s payment method (Electronic check, Mailed check, Bank transfer (automatic), Credit card (automatic)) | Object |
| MonthlyCharges | The amount charged to the customer monthly | float64 |
| TotalCharges | The total amount charged to the customer | Object |
| Churn | Whether the customer churned or not (Yes or No) | Object |
- Python
- Jupyter Notebook
- NumPy
- Pandas
- Matplotlib
- Seaborn
- Sklearn
- Pandas Profiling