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Problem : Only have basic customer data but want to know customer behaviour to plan marketing strategy accordingly
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Question : How to understand customer behaviour to plan marketing strategy accordingly?
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Measure : A well clustered customer basen on basic data that we have.
- 80% hasil penjualan berasal dari pelanggan negara United Kingdom
- Top 10 Customer with Highest Spending (Monetary Value)
- Top 10 Items Contribute to Overall Sales
- Top 10 Items Sold
- Clustering based on:
R (Recency): Number of Days since Last Purchase
F (Frequency): Number of Tracsactions
M (Monetary): Total Amount of Transactions
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- Core - Your Best Customers
RFM Score : 222
Who They Are : Highly engaged customers who have bought the most recent, the most often, and generated the most revenue.
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- Loyal - Your Most Loyal Customers
RFM Score : X2X
Who They Are : Customers who buy the most often from your store.
Most Loyal Customer by CustormerID
Most Loyal Customer by Membership
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- Whales - Your Highest Paying Customers
RFM Score : XX2
Who They Are : Customers who have generated the most revenue for your store.
Most Loyal Customer by CustormerID
Most Loyal Customer by Membership
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- Rookies - Your Newest Customers
RFM Score : 20X
Who They Are : First time buyers on your site.
Most Loyal Customer by CustormerID
Most Loyal Customer by Membership
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- Slipping - Once Loyal, Now Gone
RFM Score : 00X
Who They Are : Great past customers who haven't bought in awhile.
Most Loyal Customer by CustormerID
Most Loyal Customer by Membership
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- Regular - The customers having common behaviour across these metrics.
RFM Score: Remaining Scores
Who They Are: Customer who have average metrics across each RFM scores.
Most Loyal Customer by CustormerID
Most Loyal Customer by Membership
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- RFM Segments
