[#251] Update text on public home page

frontend/src/pages/landing/Landing.js

@@ -7,14 +7,13 @@ import {
   LandingInfoEstimateIcon,
   LandingInfoDriversIcon,
 } from "../../lib/icon";
-import IncomeDriverFrameworkImg from "../../assets/images/income-driver-framework.jpeg";
+import LivingIncomeRoadmap from "../../assets/images/living-income-roadmap.png";
 import {
   Jumbotron,
   GetStarted,
   ExploreStudies,
   FooterDisclaimer,
   FrameworkDrivers,
-  CompareIncomeTarget,
 } from "./components";
 
 const InformationCard = () => (
@@ -29,10 +28,10 @@ const InformationCard = () => (
         <div className="info-card-icon">
           <LandingInfoHelpIcon />
         </div>
-        <h3>Helps you to calculate farmer income</h3>
+        <h3>Estimate Farmer Income</h3>
         <p>
-          Helps you to calculate actual and feasible household income by taking
-          into account various income drivers
+          Calculates actual household income and feasible changes in income by
+          using input data on the 5 key drivers of household income.
         </p>
       </Card>
     </Col>
@@ -41,10 +40,10 @@ const InformationCard = () => (
         <div className="info-card-icon">
           <LandingInfoEstimateIcon />
         </div>
-        <h3>Estimate the income gap</h3>
+        <h3>Assess income gap</h3>
         <p>
-          It helps you to estimate the income gap, compare household income with
-          a living income benchmark or better income target
+          Compares household income to a Living Income benchmark and/or a custom
+          target to assess income gap.
         </p>
       </Card>
     </Col>
@@ -53,10 +52,10 @@ const InformationCard = () => (
         <div className="info-card-icon">
           <LandingInfoDriversIcon />
         </div>
-        <h3>Understand drivers of income</h3>
+        <h3>Bridge the income gap</h3>
         <p>
-          Helps you to understand the drivers and constraints of income and how
-          they can be leveraged to close the income gap
+          Modelling scenarios to understand the effectiveness of different
+          income drivers in closing gaps.
         </p>
       </Card>
     </Col>
@@ -69,23 +68,37 @@ const IncomeDriverFramework = () => (
     justify="center"
     className="income-driver-framework-wrapper"
   >
-    <Col span={12}>
-      <Image src={IncomeDriverFrameworkImg} preview={false} width="100%" />
+    <Col span={14}>
+      <Image src={LivingIncomeRoadmap} preview={false} width="100%" />
     </Col>
-    <Col span={12} className="income-driver-framework-text-wrapper">
+    <Col span={10} className="income-driver-framework-text-wrapper">
       <h2 data-testid="income-driver-framework-left-text">
-        Income driver framework
+        IDH Living Income Roadmap and Toolkit
       </h2>
       <p data-testid="income-driver-framework-right-text">
-        Understanding income isn&apos;t just about looking at the end number.
-        This tool follows a sector-agnostic approach to assess and support the
-        design of effective interventions to improve household incomes towards
-        the broader goal of closing living income gaps.
+        IDH is the convener of the Living Income Roadmap. It helps companies,
+        along with other stakeholders, take ambitious, aligned actions in their
+        journeys to close living income gaps for small-holder farming
+        communities. The roadmap provides a logical framework with useful
+        resources to help guide a company’s journey to close living income gaps
+        in their supply chain. This framework includes 5 essential steps,
+        ‘smart-mix’ of strategies and a data-driven toolkit. These approaches
+        highlight the need to use comparable data, engaging in multistakeholder
+        partnerships to take effective action.
+        <br />
+        <br />
+        The ‘Income Driver Framework’ is at the heart of IDH’s data-driven
+        approach on data and tools. IDH’s tools and approaches and tools have
+        been found to be equally useful and effective in interventions without a
+        Living Income commitment yet.
       </p>
       <br />
       <Link
         data-testid="button-learn-more-2"
         className="button button-secondary"
+        to="https://www.idhsustainabletrade.com/roadmap-on-living-income/"
+        target="_blank"
+        rel="norefferer"
       >
         Learn More
       </Link>
@@ -100,7 +113,6 @@ const Landing = ({ signOut }) => {
       <InformationCard />
       <IncomeDriverFramework />
       <FrameworkDrivers />
-      <CompareIncomeTarget />
       <GetStarted />
       <ExploreStudies />
       <FooterDisclaimer />

frontend/src/pages/landing/components/ExploreStudies.js

@@ -11,16 +11,36 @@ const ExploreStudies = ({ signedIn = false }) => {
     >
       <Col span={24} align="center">
         <h2 data-testid="explore-studies-title">
-          Explore Studies for Insights
+          {signedIn
+            ? "Explore Studies for Insights"
+            : "‘Smart-mix’ of strategies to close income gaps"}
         </h2>
-        <p data-testid="explore-studies-subtitle">
-          To make the data entry process more informed and efficient, we
-          recommend visiting the &quot;Explore Studies&quot; section. Here, you
-          can see data available from other cases and income measurement
-          studies. You can access valuable insights into feasible levels of
-          income drivers for your selected country and sector. This can serve as
-          a helpful reference point when entering your data.
-        </p>
+        {signedIn ? (
+          <p data-testid="explore-studies-subtitle" style={{ width: "85%" }}>
+            To make the data entry process more informed and efficient, we
+            recommend visiting the &quot;Explore Studies&quot; section. Here,
+            you can see data available from other cases and income measurement
+            studies. You can access valuable insights into feasible levels of
+            income drivers for your selected country and sector. This can serve
+            as a helpful reference point when entering your data.
+          </p>
+        ) : (
+          <p data-testid="explore-studies-subtitle" style={{ width: "85%" }}>
+            To deliver results at farm level with multiple income drivers, IDH
+            believes that stakeholders need to change their own behavior (e.g.
+            business practices), at various levels i.e. at national, landscape,
+            and sector levels. This means strategies that can improve income
+            drivers go far beyond addressing changes in the farm system and
+            household behaviour.
+            <br />
+            <br />
+            Each of these strategies should influence an improvement in one or
+            multiple income drivers, or the underlying conditions that enable an
+            improvement in income drivers. As you iterate feasible values and
+            the impact it has on income, the more you might have to explore to
+            identify appropriate strategies.
+          </p>
+        )}
         <div
           data-testid="map"
           className={`map-container ${signedIn ? "signed-in" : ""}`}