Marketing is crucial for the growth and sustainability of any business. Marketers can help build the company’s brand, engage customers, grow revenue, and increase sales. One of the key pain points for marketers is to know their customers and identify their needs. By understanding the customer, marketers can launch a targeted marketing campaign that is tailored for specific needs. If data about the customers is available, data science can be applied to perform market segmentation.
- Successfully implemented Optimization for marketing strategy by performing customer segmentation on the given dataset.
- Performed exploratory data analysis and visualize customer dataset using distplots, histogram and KDE.
- Used elbow method to find the optimal number of clusters and applied K means clustering algorithm.
- Build and trained autoencoder models in keras, applied PCA to perform dimensionality reduction using the datasets.