[MMM] Model events as gaussian bumps

[juanitorduz]

Gaussian bumps are very common to model events, see for example https://juanitorduz.github.io/bump_func/

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📚 Documentation preview 📚: https://pymc-marketing--1465.org.readthedocs.build/en/1465/

[codecov]

Codecov Report

All modified and coverable lines are covered by tests ✅

Project coverage is 94.80%. Comparing base (eb3b6b6) to head (b112fe7).
Report is 1 commits behind head on main.

Additional details and impacted files

@@            Coverage Diff             @@
##             main    #1465      +/-   ##
==========================================
+ Coverage   94.68%   94.80%   +0.11%     
==========================================
  Files          50       51       +1     
  Lines        5456     5505      +49     
==========================================
+ Hits         5166     5219      +53     
+ Misses        290      286       -4     

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[wd60622]

Looks good just adding some comments

[juanitorduz]

@wd60622 I did some cleanup and added some tests and docs. Please let me know what do you think about it and also feel free to push directly to the branch.

I a next PR I will add other even models (from my blog)

[wd60622]

Cool. You should link your blog post in the docs as reference