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Dylan Phelan edited this page Nov 2, 2017 · 1 revision

Welcome to the standardhealth.github.io wiki!

SHR Website Service Positioning

Audience

Executives who are 1) early adopters and 2) budget decision makers and represent the following POV’s IT
HealthIT Policy (standards groups like HL7, FHIR)
Physicians/Nurses
Business Process/Quality Improvement
Patient Advocates

Objective

Move decision-making executives closer, and more quickly, to adopting SHR
Embed messaging that speaks to the different types of decision-making executives
Counter-balance standards (HL7, FHIR, CCD) getting more coverage
Establish and enhance SHR's brand and reputation

Strategy

Simple. Few correct words that make the story clear
Distinctive. Stand out, don’t sound like everyone else
Memorable. Connect with them in a way that is a little different

Home Page Messaging

Headline: at-a-glance idea of what we do
Subhead: clarify and specify what we do
Call-to-action: details that identifies avenues of collaboration and moves them down the “use" funnel, further qualifying while educating and compelling

Tag line:

Standard Health Record: One human, one health record

A US Standard Health Record is:

.. a simple, computable spec that defines core human attributes for care,
.. aimed at emergency and primary care,
.. anchors the patient as the atomic unit,
.. understandable and verifiable by clinicians, patients, and algorithms,
.. open source software, and
.. critical to solving healthcare semantic interoperability.

Telling the Story (website content sections, in progress)

The Core of Care (overview of SHR, tie it into being part of and getting ahead of trends in standardized care, interop, record burden)
Simple business case
Understanding our science (technology)
Bending Policy
Evidence
Better Patient Outcomes (ID, error rates, CQMs)
Integration and support