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readme.md

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 ## Preface
 During early-September 2017 while working at Response Services Incorporated, I was asked to do some research regarding Social Media, and how to expand the reach of our official Facebook fan page. I will admit that I was a little hesitant at first. This is because in my personal opinion, the social media and advertising industries can be quite shady. Even though I could not compare Response to an organization such as Buzzfeed, it was still something that I was concerned about in principle. After taking some time to think about it, I realized that optimizing the reach of a social media page is not that different from optimizing a web page for search engine rankings. I had no moral hesitation in researching [Search Engine Optimization](https://github.com/tjohnston-softdev/rsi-seo-tips) previously, so I was a little more comfortable with undertaking this task.
 
-Through a quick Google search, I was able to shortlist several then-recent articles which explain how one may increase the overall reach of their Facebook page. The catch is that as generalized as the sources were, they were still targeted towards large businesses and/or clickbait distributors. Seeing as Response was*neither* of those things, it was apparent to me that not all of the information would apply to us. As a regional business, Response's Facebook page was quite small and simple to maintain in comparison to a worldwide brand such as McDonalds. This document was the result of summarizing and consolidating the information found across the different articles. This includes the common practices recommended by the writers in order to improve the reach of a Facebook page.
+Through a quick Google search, I was able to shortlist several then-recent articles which explain how one may increase the overall reach of their Facebook page. The catch is that as generalized as the sources were, they were still targeted towards large businesses and/or clickbait distributors. Seeing as Response was *neither* of those things, it was apparent to me that not all of the information would apply to us. As a regional business, Response's Facebook page was quite small and simple to maintain in comparison to a worldwide brand such as McDonalds. This document was the result of summarizing and consolidating the information found across the different articles. This includes the common practices recommended by the writers in order to improve the reach of a Facebook page.
 
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